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Creator Campaign
How we gave creators a seat at the table for the future’s most pressing issues
The Challenge
The Solution
The Doris Duke Foundation works to build a more creative, equitable, and sustainable future across three areas: Arts & Culture, Nature, and Health & Well-Being. In the spirit of Doris Duke herself, the foundation backs people who dare differently and take bold swings at society’s hardest problems. To continue its mission the foundation needed to tap the next generation.
We found that younger audiences care deeply about big social issues but don’t trust the institutions themselves. They’d rather hear from the artists and creators they already follow. So we built the foundation’s first-ever Creator Cohort, an always-on program that embedded more than 20 creators across every area of its work.
When federal budget cuts hit in 2025, drag artist and nature advocate Pattie Gonia broke down the impact on conservation. Creators also brought the foundation to Climate Week, SXSW, and Sundance, and a new Creator Fellowship gave emerging creators a way in — providing resources from the foundation itself.
We turned philanthropy from something people hear about into something they talk about.
The Results
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