Our Work  |  Social and Digital PR

Larry King/Johnny Depp Special

A powerful tune-in campaign, leveraging the brand equity of CNN, Larry King and Johnny Depp

With just two weeks to promote Larry King’s interview with Johnny Depp, GLOW quickly executed a powerful tune-in campaign to promote the October 16, 2011 interview special. By igniting the Johnny Depp online community and leveraging the brand equity of CNN and Larry King, GLOW’s digital PR efforts resulted in significant interview interest and opportunities for CNN.

Placement examples:

Zap2it
http://blog.zap2it.com/pop2it/2011/10/johnny-depp-finally-agrees-to-larry-king-interview-produces-lifetime-drama.html

The Celebrity Cafe
http://thecelebritycafe.com/feature/larry-king-announces-return-cnn-johnny-depp-interview-10-11-2011