HTML5 Home Run Derby
Glow hits home runs for Gatorade in latest mobile rich media ad
Glow teams up with brand partner Gatorade, mobile TV rewards platform Viggle and agency partner VML and knocks it out of the park again with its latest mobile rich media ad game, Home Run Derby. Keeping in line with the brand pillars set forth by Gatorade - Prime, Perform, Recover - users begin by "priming" up before swinging the bat, performance was measured by home runs and total feet of home runs, and recover was part of a call to action to compete again. The rich media mobile ad game recorded home runs and total feet, and Glow included a leader board that tracked the best of the best who've engage with the ad.
The average user interaction time per engagement exceeded 7 minutes, and the experience lived exclusively within the Viggle platform. This is the second in a series of three rich media mobile sports games planned for Gatorade in 2012.
So prime up, and step into the batter's box. Warning: it is addicting!