Our Work  |  Social and Digital PR

CNN Heroes

Significant promotional coverage on a wide variety of sites driving strong tune-in

GLOW developed and executed a distribution strategy to promote "CNN Heroes: An All-Star Tribute" hosted by Anderson Cooper. By partnering with category specific influential sites/blogs for coverage, GLOW was able to plan and execute against two main CNN objectives, driving voting and driving tune-in. Our Digital PR campaign was broken in to two phases. Phase one educated viewers on the voting process by securing how-to video placements, phase two drove tune-in by securing promotional coverage. Significant coverage was achieved for both leading in to the premiere.

LIVE Placement examples:

HUFFPO TV
AOL TV
Monsters & Critics
Just Jared