GLOW teams up with Cartoon Network to promote their hit show in a big way.
For the Season 4 Spring 2012 premiere of the popular series Adventure Time, GLOW went above and beyond even the 'Land of Ooo' to create a fun, engaging and hearty digital campaign that was as off-the-wall as the show itself. The stars of this effort (besides Finn + Jake) were the Rich media units, which included an in-banner game, a takeover of the CN.com homepage and unique user interactions that "gamified" the experience and then rewarded users with video content.
GLOW also produced a series of standard Flash units that were creatively tied to the on-air spot laser-focused on driving tune-in and awareness, which rounded out this robust campaign.
In the end, the The Adventure Time premiere was the #1 telecast of the day among all key kid demos (2-11, 6-11, 9-14) on all TV, while #1 in its time period with all key boys.
The season premiere increased by mostly double and triple-digits across the board vs. the prior week, prior 4 weeks and year ago. Adventure Time outperformed its key competition by double and triple-digits across the board.
Adventure Time was a campaign that was, for GLOW, as fun to build as it was for users to engage with. Algebraic!