Our Work | Social and Digital PR
Duck Dynasty Beard Yourself App
The Beards Are Back!
In anticipation of the return of A&E Network's wildly successful new show, Duck Dynasty, A&E reached out to GLOW to create a fun execution that would ignite their fanbase and get them excited about the new season. With this execution, the fans get to play virtual dress-up and don their favorite character's signature accessory: their beard!
Season 2 announces that "The Beards are Back" and aptly so - they aren't just making an appearance on the cast, but on the fans, too! Through this Facebook application, users can customize their personal photos with the Robertson family's famous beards and share their new look with friends. While fans are having fun interacting with the app and showing their undying loyalty and love for the Robertsons, we are driving tune-in and engaging the network's key audience in the social channel where they are most active.
Don't miss out on all the fun - be sure to Beard Yourself and tune in to season 2 of Duck Dynasty, starting Wednesday, October 10th at 10/9c.
Check out the Beard Yourself app!