HTML5 3-Point Competition
Mobile advertising just got really fun - ask Gatorade!
GLOW shoots and GLOW scored big with this gamified HTML5 mobile ad for the world's best-selling sports drink, Gatorade. The G-series brand team wanted a mobile ad experience they could run during the 2012 NBA playoffs.
And like an all-star, we stepped in and produced this uber-addicting hoops game that blended both fun and brand so well, we saw an AVERAGE time spent among hundreds of thousands of unique users that exceeded 7 minutes.
The game is currently running within the Viggle platform, with a scaled rollout being discussed across more mobile pubs.
Stay tuned for the next gamified mobile ad for the G-series brand - Home Run Derby - this time complete with leader boards for the necessary trash talking. See you on the field!